For some strange reason, our culture accepts desserts with dangerous names. Everyone's heard of Death by Chocolate; Homestar Runner's Stongbad created Chocozuma's Revenge. When it comes to anything else, the public does not like to be reminded of their mortality. Just breezing past this poster for a well-known fast food chain, I noticed the letters "RIP"—not good. Granted, this was part of the word "GRIP" that was obscured, but that fact that the food combined with the container looked like a tombstone did not help the situation. It's almost as if there is subliminal advertising reinforcing the idea that you will one day be just as dead as the chicken parts in the poster.